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The three public shows attracted greater than 80,000 guests appreciating and buying fantastic jewelry pieces, in addition to shopping for connoisseur food and wine and home items. Despite the controversy surrounding Kemp and the collapse of Everledger, she has remained vocal on varied social media platforms about trust and transparency in the worldwide jewelry trade. In-store reductions and roadshows will probably continue to function necessary marketing tools for jewelry manufacturers in Malaysia as they give the impression of being to drive gross sales and increase the potential audience for their merchandise. For example, many brands use discounting activities to drive sales during peak intervals. Digital communication and social media advertising had been also a key focus for Mark Evans, of Mark Evans Fine Jewellery on the Sunshine Coast. “I have had fairly a bit of consultation with an area media agency regarding my online presence, with my business Instagram and Facebook pages – establishing regular posts, the fashion of the photographs and the content material needed to make it participating.

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